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Trade Show Lead Activation

Your trade show ends. Your follow-up starts immediately.

Turn badge scans, booth notes and event conversations into prioritized leads, personalized follow-up and sales-ready opportunities while the conversations are still fresh.

What we do

Companies invest heavily in exhibitions, travel, staff, booth space and lead capture. Then the event ends. Badge scans become spreadsheets. Conversation notes get scattered. Sales teams return to normal workloads. Follow-up gets delayed or becomes generic. The value of the event depends on what happens next.

This is not generic lead generation — you already generated the leads at the event. Send us your event lead export and conversation context, and we organize the data, identify priority opportunities and prepare the follow-up your sales team needs to move quickly after the show.

How it works

01 — Send: send Triple Digit your trade-show lead export, badge scans and booth notes. 02 — Activate: we clean, structure, prioritize and prepare personalized follow-up around the conversations that happened at the event. 03 — Sell: your sales team receives organized leads, clear next actions and sales-ready follow-up.

While the conversation is still fresh

Where scope and client approval allow, we aim to have the first approved follow-up prepared within 48 hours of receiving a usable event export and supporting notes.

Built for B2B exhibitors

Media and broadcast, technology, industrial equipment, software, packaging, logistics, food and ingredients, professional services and international B2B exhibitors.

What we work with

What we work with

  • 01Badge scans
  • 02Business cards
  • 03Lead capture exports
  • 04Booth notes
  • 05Spreadsheets
  • 06CRM exports
  • 07Conversation notes
  • 08Existing contact information

Our approach

How the work runs

  1. 01

    Badge scans + booth notes

    We receive your event lead export, badge scans and the notes your team captured at the booth.

  2. 02

    Clean + structure

    We deduplicate, organize and structure the raw data into usable company and contact records.

  3. 03

    Qualify + prioritize

    We identify buying signals and sort leads into hot, warm and nurture priorities.

  4. 04

    Personalize

    We build conversation-context summaries and prepare personalized first-touch messaging.

  5. 05

    Follow up

    We prepare follow-up sequences, priority call lists and recommended next actions.

  6. 06

    CRM + sales handoff

    Your sales team receives CRM-ready structured data and clear handoff notes — not another forgotten spreadsheet.

A sales-ready follow-up system

Scope and output are adapted to the requirements of each engagement.

  • /Cleaned and deduplicated lead data
  • /Structured company and contact information
  • /Hot / Warm / Nurture prioritization
  • /Conversation-context summaries
  • /Buying-signal identification
  • /Personalized first-touch messaging
  • /Follow-up sequences
  • /Priority call lists
  • /LinkedIn action recommendations where appropriate
  • /CRM-ready structured data
  • /Sales handoff notes
  • /Recommended next action for priority accounts

Related work

Demonstration

See what happens to one lead.

A raw badge scan can contain almost nothing. See how Triple Digit turns basic event information and booth context into a structured, prioritized and actionable sales follow-up.

Service demonstration — sample workflow using fictional lead data.

FROM CONTACT TO SALES ACTION.

Follow one fictional trade-show lead from the original booth note through prioritization, personalized follow-up and CRM-ready sales handoff.

SERVICE DEMONSTRATION — FICTIONAL LEAD DATA.

  1. 01

    Trade Show Lead Activation cover / overview

  2. 02

    The raw event lead

  3. 03

    The interpretation / commercial context

  4. 04

    The activated sales profile

  5. 05

    Lead priority and recommended action

  6. 06

    Personalized follow-up sequence

  7. 07

    Sales call brief

  8. 08

    CRM / next-action handoff

  9. 09

    Final service handoff / CTA

Don’t let the event end with the event.

Your team created the conversations. Triple Digit helps make sure they become organized sales opportunities.