Services/Campaign Development
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Campaign Development
One idea that works across every channel.
Strategy, creative concept, messaging, asset planning and rollout brought together around one communication objective.
What we do
Triple Digit develops campaigns from the strategic foundation through the creative system and required communication assets.
Depending on the scope, this can combine production, photography, design, content, digital marketing and public relations within one coordinated rollout.
Scope of work
What an engagement can include
- 01Campaign strategy
- 02Audience definition
- 03Communication positioning
- 04Creative concepts
- 05Messaging
- 06Asset architecture
- 07Visual direction
- 08Content planning
- 09Production planning
- 10Rollout planning
- 11Channel adaptation
- 12Campaign coordination
Our approach
How the work runs
01
Insight
Understand the objective, audience and communication challenge.
02
Idea
Develop the strategic and creative direction.
03
Build
Create the required campaign assets and communication system.
04
Rollout
Adapt and coordinate the campaign across relevant channels.
Deliverables
Scope and output are adapted to the requirements of each engagement.
- /Campaign strategy
- /Creative concepts
- /Messaging
- /Key visuals
- /Campaign video
- /Photography
- /Social content
- /Digital assets
- /Press materials where required
- /Rollout plans
- /Channel adaptations
Connected capabilities
Services that work with this one
Related work
- View project
MULTIPLE CLIENT ENGAGEMENTS
INTEGRATED MARKETING, PR & CAMPAIGNS
Strategy, creative development, marketing and public relations brought together around one communication objective. Across multiple client engagements, Triple Digit develops and supports campaigns from initial strategy and messaging through creative production, distribution and public-facing communication.
- View project
City of Skopje
Skopje — European Capital of Culture 2028
Triple Digit produced the film and supporting content that presented Skopje’s candidacy for European Capital of Culture 2028 — a bid that ultimately secured the title for the city.
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